A fashion film
Fusión is a fashion film produced by Fervor Films in collaboration with Casa Bonay (Barcelona).
Fusión is a phenomenon, the manifestation of art in multiple forms of expression. Magnetically drawn to a place, they surrender, exploring their limits to transcend their physical form. They flow, they change. It is the desire for mystery that makes them fuse.
The film title was composed in a custom font created especially for the project. The letters, as the title says, are a fusion of influences: reminiscences of Arabic typography mixed with exaggerated ink traps following the most contemporary trends.
The font used for the credits, Viva Condensed, is also a custom type. Its interaction with a Roman italic font forms a perfect mix: powerful and glamorous.